Making an offer below the asking price when purchasing a home is a common part of the homebuying process—and one that can often lead to successful negotiations. However, whether such an offer is deemed acceptable, strategic, or even offensive depends on several factors, including the current real estate market, the specific property, and how the offer is presented.
In competitive real estate environments, buyers are sometimes hesitant to offer less than the list price for fear of offending the seller or missing out on the home. But in many cases, offering below asking is not only acceptable—it’s expected. Understanding how to approach this tactic respectfully and effectively is key to maximizing your chances of success.
In real estate terms, a “lowball offer” typically refers to an offer significantly below the seller’s asking price—often by 20% or more. While making a lower offer is not inherently rude, it can be risky if the seller interprets it as dismissive or unrealistic. Offers that are too far below market value may alienate sellers, especially if they believe the property is priced fairly or are confident they’ll receive stronger offers.
Real estate professionals generally advise buyers to be cautious when offering more than 25% below asking unless there is a compelling reason, such as the home needing substantial repairs or sitting unsold for a long period.
Not all low offers are created equal. The acceptability of offering below asking depends heavily on the context, especially the current market climate and the property’s unique characteristics.
The balance between supply and demand in the housing market significantly impacts how sellers view lower offers.
Understanding what type of market you're entering can help set expectations and guide your strategy accordingly.
How long a property has been listed can offer clues about the seller’s flexibility.
Always review the property’s listing history before submitting an offer. If it’s been re-listed multiple times or shows multiple price reductions, there may be room to negotiate.
Researching recently sold homes in the same neighborhood that are similar in size, age, condition, and features provides a benchmark for what the home is truly worth.
If comparable homes have sold for less than the current asking price, your offer—backed by data—may appear more reasonable and informed, rather than just opportunistic.
Your real estate agent can help you gather and interpret this data, creating a solid foundation for your offer strategy.
A home in pristine, move-in-ready condition may command a higher price, while one that requires substantial updates or repairs often justifies a lower offer.
If a home needs a new roof, updated systems (like plumbing or HVAC), or significant cosmetic work, you can present your lower offer as a reflection of the additional investment required. Providing estimates or quotes from contractors can help strengthen your case.
If you’re considering offering below the asking price, tact and preparation are key. Here are some smart strategies to make your offer more likely to be accepted—and less likely to offend:
The strongest offers are backed by solid research. Learn everything you can about the home, the neighborhood, recent sales, and the seller’s situation if possible. The more informed your offer, the more persuasive it will be.
An experienced agent will know the nuances of your local market and can help you gauge what kind of offer is appropriate. They can also communicate effectively with the seller’s agent and position your offer in the best possible light.
Rather than simply submitting a number, include a short explanation that outlines why you’re offering below asking. This might include comps, needed repairs, or the length of time the home has been on the market.
A thoughtfully written offer letter can also go a long way. While emotions shouldn’t override financial decisions, a personal touch can help humanize your offer—especially in a competitive market.
Tone matters. Avoid presenting your offer in a way that seems dismissive or overly critical of the property. Even if the home needs updates, frame your offer as a reflection of your budget or investment goals rather than a judgment of the seller’s taste or upkeep.
Sellers rarely accept the first offer unless it’s at or near full asking. Expect some back-and-forth and decide ahead of time how far you’re willing to go. Remaining flexible and open to negotiation can make you a more appealing buyer, even if your initial offer is on the lower side.
While offering below asking is a valid strategy, there are potential downsides, particularly when the offer isn’t well-reasoned or aligned with market conditions:
There are many situations where a below-asking offer is not only appropriate but expected:
In these cases, submitting a well-researched, respectfully written lower offer may actually be welcomed by the seller as a starting point.
Making an offer below the asking price is a common and often strategic part of home buying. When approached with care, data, and professionalism, it can open the door to successful negotiations and potential savings.
The key is knowing your market, understanding the property’s true value, and communicating your offer in a way that is both respectful and realistic. Whether you’re dealing with a motivated seller or testing the waters on a newer listing, the right approach can make all the difference between landing your dream home—or missing the opportunity entirely.
So yes—it's more than okay to make an offer below asking. Just be smart, courteous, and well-informed when you do.
We’re Ridge Real Estate agents, serving the Martinez and Pleasant Hill, California areas. Our goal is to make your experience successful and fulfilling. It is our mission to deliver outstanding service to home buyers and sellers everywhere. Your dreams are our priority, and we’re dedicated to making them come true. Reach out to us today to experience our exceptional service and knowledge. Whether you’re selling your home or looking for a new one, we’ve got you covered.